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[21 Aug 2008 | No Comment | 2,811 views]

SEMPO surveys consistently show that brand awareness is the top objective of many paid search programs. But, who would use PPC campaigns for branding?
So is the Internet just another direct marketing medium? I don’t think so. The transformation from one-to-one to many-to-many is occurring in the world of social media. Nothing on the internet fits the concept of branding quite like Web 2.0. Branding is a social phenomenon. Web 2.0 is social media. The desire to fit in is a huge part of branding. Web 2.0 is the sheer momentum …