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[4 Sep 2009 | 5 Comments | 12,882 views]
Boost Your Brand Awareness, Protect Your Link Data, and Get Your Own URL Trimming Service

It seems that the larger url trimming services are gaining a lot of ground these days, and are churning over huge amounts of urls. This also feeds them a ton of data on what people are interested on the web, which will benefit these trimming services at some point in the future. We’re feeding their databases with enourmous amounts of information on what everyone on the web is talking about.
But, what about ourselves? How does keeping all of my trimmed url analytics on some other companies servers benefit me? How …


[21 Aug 2008 | No Comment | 3,004 views]

SEMPO surveys consistently show that brand awareness is the top objective of many paid search programs. But, who would use PPC campaigns for branding?
So is the Internet just another direct marketing medium? I don’t think so. The transformation from one-to-one to many-to-many is occurring in the world of social media. Nothing on the internet fits the concept of branding quite like Web 2.0. Branding is a social phenomenon. Web 2.0 is social media. The desire to fit in is a huge part of branding. Web 2.0 is the sheer momentum …