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Code Samples, General Discussion, New Developments, PHP/MySQL, SEO »

[4 Sep 2009 | 5 Comments | 12,882 views]
Boost Your Brand Awareness, Protect Your Link Data, and Get Your Own URL Trimming Service

It seems that the larger url trimming services are gaining a lot of ground these days, and are churning over huge amounts of urls. This also feeds them a ton of data on what people are interested on the web, which will benefit these trimming services at some point in the future. We’re feeding their databases with enourmous amounts of information on what everyone on the web is talking about.
But, what about ourselves? How does keeping all of my trimmed url analytics on some other companies servers benefit me? How …

Code Samples, Flash, SEO »

[22 Aug 2008 | 15 Comments | 10,963 views]

A very simple RSS feed reader that displays links off to your blog created using Actionscript 2.
The only library item needed is a TextArea component, placed on the stage with an instance name of “xml_holder”.
In order to embed and display this on your Myspace page (or anywhere really) you only need the following code:
Be sure to change the “?feed” variable to the url of your own RSS feed.
Click here for a preview
Download the source

Code Samples, SEO, Tutorials »

[21 Aug 2008 | No Comment | 9,778 views]

Inbound Links
A .htaccess file can be an SEO’s vital friend. When visitors hit your site with either www.yourdomain.com or yourdomain.com, it splits your inbound links into two separate pages. This can have effects on your Google Page Rank. By correctly creating and implementing a .htaccess file at your server root, you can improve your website ranking.
To change the url in the browser before the page loads you can use two different methods.
Here, the url will always contain the www. before the domain name:
RewriteCond %{HTTP_HOST} .
RewriteCond %{HTTP_HOST} !^www\.derekentringer\.com [NC]
RewriteRule (.*) http://www.derekentringer.com/$1 …


[21 Aug 2008 | No Comment | 2,819 views]

Influential Interactive Marketing has an awesome article on SMO.
From the article:
“For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site’s performance on organic search listings. While I believe in the power of SEO, there is a new offering we have started providing to clients which we call Social Media Optimization (SMO). The concept behind SMO is simple: implement changes to optimize a …


[21 Aug 2008 | No Comment | 3,004 views]

SEMPO surveys consistently show that brand awareness is the top objective of many paid search programs. But, who would use PPC campaigns for branding?
So is the Internet just another direct marketing medium? I don’t think so. The transformation from one-to-one to many-to-many is occurring in the world of social media. Nothing on the internet fits the concept of branding quite like Web 2.0. Branding is a social phenomenon. Web 2.0 is social media. The desire to fit in is a huge part of branding. Web 2.0 is the sheer momentum …


[21 Aug 2008 | No Comment | 3,913 views]

There are two types of URLs dynamic and static. A dynamic URL is a page address that results from the search of a database-driven web site or the URL of a web site that runs a script. In contrast to static URLs, in which the contents of the web page stay the same unless the changes are hard-coded into the HTML, dynamic URLs are generated from specific queries to a site’s database. The dynamic page is basically only a template in which to display the results of the database query. …


[21 Aug 2008 | No Comment | 3,520 views]

Standard web statistic packages compete based on who can offer the most statistics, the most colorful graphs and trying to wrap usability around all that information. The guys at Crazy Egg have taken a different approach where you can measure and actually see what your users are doing when they visit your site, and from these results you can immediately optimize your site based on your visitors usage patterns. The result is that you can learn a lot more about your visitors from a lot less information that is found …


[21 Aug 2008 | No Comment | 2,638 views]

A lazy web developer is a good web developer – that is, a clever programmer will save themselves lots of mundane work by automating simple processes. An obvious idea is to write an excellent META Description and use it automatically on every page of your site – better than nothing right?
The problem is, it’s possible the search result for every page on your site will come out looking the same. This is not what you want – you want your site to cover a range of topics and search phrases, …


[21 Aug 2008 | No Comment | 2,673 views]

What are “backlinks”? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL’s). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.
When search engines calculate the relevance of a site to a keyword, they consider the number of …